Scaling Content Localization: A(I)utonomizing Stakeholders

Operating a service transporting 90M people in 22 countries requires localizing lots of content. From emails, notifications, the help center, or simply descriptive text in our apps, the content localization team produced close to 500,000 words in 2024. Localization is always needed, can’t block releases and must not decrease performance. Yet we operate with a very small team! Follow us through our AI journey to automate and autonomize stakeholders to scale content localization. We’ll disclose our tips and tricks in how we leveraged GenAI for content localization at BlaBlaCar.