10:20 - 10:45

Long Talk (25min)

Main stage
EN

FR

AI in Organization

From AI-Assisted to AI-Powered: Redefining Product Value & Organization

Description

Generative AI is not just a technological evolution or a new set of algorithms—it’s a revolution that reshapes how we think about value creation, organizational structures, collaboration, and go-to-market strategies.
Transitioning from an AI-assisted product to a truly AI-powered one requires rethinking the way we build, design, and scale products. This talk will explore the profound impact of this shift on the strategic trio of Product, Data, and Design, as well as its broader implications for organizations and business models. Through real-world examples, we will share Mirakl’s secret sauce to address  the challenges and opportunities for companies looking to embed AI at the core of their products and operations.